Using an organic approach to grow your channels on social media involves establishing a solid social media marketing strategy. Unlike paid initiatives that result in immediate results, an organic approach is no easy task. As such, it takes a lot of dedication and expertise to stand out in your industry for ongoing, steady organic growth.
A solid social media marketing strategy for growing your target audience without relying on significant paid advertisement involves many things, including whether you are a B2B or B2C business and your industry. It's also essential to choose the right social media platform based on your target audience.
Can both B2B and B2C use Social Media?
Yes. Whether you target customers or other businesses, achieving steady, organic growth on your social media channels can give you a massive edge in achieving your long-term business objectives.
Because social growth involves a long-term approach instead of quick wins using paid advertising, you should conduct preliminary market and customer research to determine where your audience is.
Once you know where they are, you may realize you have multiple options available, and therefore you may decide to focus on one or even numerous applicable platforms at a time. DataReportal says that the average social media user has an account on over eight platforms.
What are some of the top social media platforms available?
Well, that's a hard question to answer. What might be a good social media platform for one brand may not work for another. And things in the social media world are changing so quickly. Remember MySpace? Or maybe Foursquare? They are still around, yes, but things have changed quite a bit since they launched.
Below are a handful of social media platforms that have really achieved mass following.
1. Facebook - Facebook has over 2.5 billion active users. Users in the 25-34 age range have the most significant share. Facebook can be a great choice when you want to combine a robust networking platform and the ability to create a strong company profile that can link directly to your website. You can even offer your product or services on your fan page.
2. Twitter - Twitter has over 300 million active users. On Twitter, you can post quick updates to your followers, allowing them to know what your business is doing. This way, you can maintain a strong relationship with your audience and follow other brands related to your product or services, so you know what's going on and how they are reaching out to their users.
3. LinkedIn - LinkedIn has over 700 million users. Users in the 25-34 age group have the most significant share. LinkedIn is excellent for B2B businesses. LinkedIn allows you to network directly with like-minded professionals in your specific industry.
4. Pinterest - Pinterest has over 450 million active users. The median age on Pinterest is 40. Pinterest is a good platform for businesses that need constant inspiration for new ideas and innovations. On the other hand, most Pinterest users are female, so make sure it aligns with your ideal audience and demographics.
5. Instagram - Instagram has over 1 billion users. There are two popular age groups, 18-24-year-olds resulting in about 30% of users and 25-34 years old, which is about 33% of all users. If you sell aesthetically appealing goods or are in an industry where solid visuals and imagery are essential, Instagram can be an excellent choice for organic growth. Instagram is also a great platform to connect with influencers in your industry.
6. Snapchat - Snapchat has over 200 million daily active users. The majority of users are in the 15-25 age group. Note that Snapchat has 70 million Indian users, so if this country is a fit for your business, Snapchat can be an excellent platform to use.
7. YouTube - Youtube has over 2 billion logged-in users every month. Over 70% are in the age group of 15-35 years old. Video marketing will increase brand awareness, creating organic growth over time; you can also generate significant revenue by linking out to your company website right from your videos.
What are some emerging social media platforms to consider?
These platforms are growing very fast and may very well be worth checking out as part of your social media organic growth strategy.
1. TikTok – Tiktok has nearly 700 million active monthly users. According to Oberlo, 62 percent of US users are between 10-29 years old. This platform can be an excellent way to expand your current video organic growth efforts, as it offers a distinctive approach to video marketing on YouTube. Unlike YouTube, the platform primarily focuses on much shorter and highly engaging videos making it ideal for organic growth.
2. Clubhouse - Clubhouse has over 2 million weekly active users. The minimum age required to sign up is 18, and currently, you need an invite from an existing member to join. This audio-exclusive platform achieved massive growth, nearly doubling its user base after Elon Musk dropped in for a chat.
Regardless of which platforms you use to grow your social media presence organically, be sure to measure success by looking at specific engagement metrics such as follows, subscribers, likes, shares, comments, and so on.
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